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Sunday, May 27, 2012

Direct Mail



Direct Mail

There had been a time when direct mail is a breakthrough in mass marketing. Direct mail straightforwardly informs your customers of your sales activities and promotional offers that come with it. Direct mail connects you to the very people you want to contact. It fixes in a very personal level what your customer cannot easily resist.

Advertising and Publicity



Publicity will take you miles closer to your targets. Publicity includes the tri-media, as it is more known today.  The Newspapers and other printed materials, The Television Stations, and the Radio Airwaves are the things that correspond to publicity. Spots for these may not come free, but it is worth the investment, especially if you get to make your product or service known to the masses.

If you are lucky, you might just come across some of them at no cost at all. Whichever the case, you have to make sure that you choose the one that reaches your most probable customers.  Don’t be too overeager and buy a television commercial spot right away only to find out that you've place your ads for car paints on a fashion TV show, which does not jive at all.

The Telephone



The telephone is a very important business tool. In fact, it is widely used right now by both small-scale businesses to large corporate empires. Call centers are setup everywhere, even carried offshore to maximize cost and efficiency. Why? It's because the telephone is very powerful. You can inquire a product through phone, place and confirm orders, and collect payment through this device.

As a salesperson, you can reach your possible customers without leaving your home or office. You can talk to them at their most convenient time, without worrying about traveling, what to wear, and where to meet up. All you have to do is to press a few numbers on the keypad, wait for the person to answer on the other end of the line, and you have a deal brewing right under your nose.

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