Make your website user friendly
Think of your website as your online store front. Provide your website
visitors with relevant information to help them in their decision-making.
- Clearly communicate what you do
- Demonstrate the benefits of your products and services
- Add pricing and other detailed product and service information
- Include your contact information - business address, phone number, email address, hours of operation
Plan your website structure
Your customers are visiting your website to obtain information about
what you do. Help them find the information they seek quickly and easily.
Most good websites have the following basic pages:
- Home Page - provide an summary of what you do. Add photos and videos if you have them
- Products and Services - showcase what your business is offering, add photos and include pricing
- Contact Us - give customers a means of contacting you directly. Add your phone numbers and email address
- About Us - tell customers about your business story, your team, mission, vision and values
- Feedback (optional) - adding quotes from satisfied customers can help build your credibility
Make it look good
First impressions count, even online. The image you present online will
affect the impressions your customers create about your business.
- Add your business logo
- Add photos of your products and business
- Create slideshows or add videos on your home page. This helps first time visitors to your site get an immediate understanding of what you offer
- Make sure your content is accurate. Misspellings and bad grammar can turn some customers off. Take the time to make sure your site truly reflects your business profile
Keep your content up-to-date
Fresh and relevant content will keep customers and website visitors
coming back often.
- Update your website, especially your home page, with news on new products or service offerings, promotions, business development
- Ensure that there is always an accurate phone number and email address for them to contact you through
- Remember to remove information on products or services that you no longer offer
- Refresh photos of your products from time to time
Spread the word. Market your
website
Now that you have a website you have to let everyone know that it's the
place to go to get the latest news about your products and services.
- Add your website address and corresponding email to your marketing material, business cards, other business stationary
- Share your website with contacts on social networking sites
- Get Online referrals – have other businesses and individuals link their websites to yours
- Tell your customers, suppliers, family and friends – ask them to spread the word
- Refer your old customers to your website to get updates
- Ensure that the text on your site is relevant to your business to make it easier for people searching on Google for your business to find you
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